Social Media & Mixed Martial Arts Athletes
It should go without saying that today’s mixed martial arts scene is becoming more and more competitive in more ways than just fighting. Marketing yourself as an athlete is becoming a big part of the game. With the UFC pushing for more international shows and their recent deal with Fox, there is going to be a huge need for marketable fighters. If the UFC is taking established local talent there is also a gap to fill with the smaller shows. What are you doing to make yourself seen? We are living in an age where you can become an overnight sensation by properly utilizing social networks.
Currently the UFC trains their athletes on how to use Twitter to reach their fans and a larger audience. As an amateur athlete preparing to go pro, or a fighter starting their pro career, it is absolutely imperative that you market yourself. Twitter is a great platform for the already established fighter that has a decent fan following. If you are trying to get yourself seen you are going to have to work a bit harder.
Using blogging sites such as Wordpress and Tumblr are also great options to keep fans in the know with what you are doing. Think of blogs as an extension of what you write on Twitter. Twitter only allows one hundred sixty characters. Once your blog site is up and running, link it to Twitter. Whenever you post something on your blog it will create a short link on your Twitter post. Use these links to get people back to your blog and get them to read your stuff or watch videos of you. Your blog site should include a “Follow” button for Twitter and a “Like” button for Facebook.
You should already have a Facebook account. If you don’t, get with it. Along with your individual profile you need to create a “Fan Page” for yourself. With your “Fan Page” linked to your blog you can be seen by hundreds of people. Whenever someone follows your “Fan Page” or “Likes” your status updates it can be seen by all of their friends.
Find a way to get video of yourself training and fighting. After all, you are the product you are trying to promote. Video will allow everyone to see exactly what they are investing their time in. Allow your personality to shine through the camera. Don’t be fake, people will read right through it. Post your video to your blog. If your blog is set up correctly it should automatically update with both your Twitter account and your Facebook “Fan Page”.
These are real simple and free ways to get your name out there. While it is free, it will take a lot of hard work from you both in and out of the gym to turn yourself into a household name and possibly a brand. If you think it isn’t important, it is. One of the people following you could be a matchmaker or possible sponsor. Here at Fight Life Media we are always willing to help out our athletes as much as we can. If you want to get showcased on our site or need help getting your name out there let us know.
That's all I've got today from "Flip's Side of Things". Later homies.